This pack of lectures provides knowledge about the main elements to consider and work with when introducing a new product into the market from both a European and a US perspective. This pack will give the participants the bases to define a succesful business model, as well as an introduction on reimbursement and market access strategies.
Whole package: € 200
Online via Microsoft Teams; dial-in details will be sent before the lecture
Business models in the healthcare industry
This session gives a detailed introduction to healthcare industry, covering its main agents, providing general data and key information in order to have a clear idea about its size and characteristics. You will learn about its subsectors and the emerging ones, and how patients have become an active figure around the market interests.
Business Development and Corporate Strategy
This lecture will discuss the importance of business development and Short Programs 2023 – Understanding Healthcare Systems corporate strategy for organizations. Business development involves identifying new opportunities, building partnerships, and enhancing value proposition. Corporate strategy involves setting goals and objectives to align resources with long-term goals. These practices can help organizations adapt to market changes and stay ahead of competition.
Health Technology Assessment
This session is a very useful introduction to the healthcare value chain. and will teach you how to bring an idea into the market. Some of the topics that will be covered are: economic context, healthcare parad igm, healthcare technology life cycle, the basis of market approval and quality analysis, etc. You will learn the basic steps of HTA (Health Technology Assessment) and what is considered value in this specific market.
The objective of this session is to teach attendees the fundamental principles of European reimbursement and health economics, so that they understand the importance of it in health innovations from the very first day.
Clinical Trials in Medical Devices
The current presentation covers the regulations and guidelines that govern clinical trials.The lecture also explores the different phases of clinical trials, including the design, implementation, and analysis of clinical trials. It highlights the importance of proper study design and patient selection to ensure accurate and reliable results. Overall, the lecture aims to provide attendees with a comprehensive understanding of the clinical trial process for medical devices, including the regulations, guidelines, and best practices for conducting safe and effective trials.
We offer a 50% discount (for any category, but not accumulative) to students who are in their final academic year at university, or who are studying a Masters degree related to the following fields: business, engineering, life sciences or design. If interested, please send an e-mail to firstname.lastname@example.org, with the subject "Short Programs Discount", providing your details and attaching a copy of your university registration. Promotions are limited and will be assigned on a first-come, first-served basis.
To withdraw from a session you must send an e-mail to: email@example.com. If cancellation is received more than one week (7 working days) before the date of the Short Program session, you will be reimbursed for 100% of the registration fee. If cancellation is received during the week prior to the date of the lesson, you will be reimbursed for 50% of the registration fee. If no notice is given, participants will not be reimbursed even if they do not attend the session.